Should people have a specific niche for Substack?

Questions I’ll cover in this episode:

1. What “kind” of notes would you recommend writing to attract subscribers to my newsletter? Currently, I’m focusing on 3 kinds: Share my expertise in bite sized pieces + personal stories + experiences. Would love to get your thoughts on this.

2. Whats the most important difference between substack and other platforms? Why?

3. Do you often link to the articles from the notes?

4. How often do you post and do you schedule your notes in any way or plan them? Do you have a strategy you adapt according to your growth?

5. Did you find some notes convert better than others?

6. What is the main source of subscribers in your case?

   • Recommendations?

   • Publish in Notes?

7. Can you tell me how to scale up subscribers?

8. What ratio of articles, notes, chats would you suggest?

9. How do you market / promote yourself outside of Substack?

10. How should we be ideally using Substack’s notes? Should we just consider this X and write anything?

11. How did you start building community and paid subscribers?

12. Can you estimate how much effort it took to get there (become a bestseller)?

13. What’s your process for repurposing content to other platforms?

14. What advice do you have for people who want to have a free newsletter?

15. How you organize your content creation. Not the strategy itself, but the way you have the overview about, what to write, when to publish it, when to repurpose it and so on.

16. Should people have a specific niche for Substack?

I hope you enjoy it!

Yana

P.S. This is my real voice, cloned with ElevenLabs so that I don’t have to record everything. It saved me tons of time!

It does sound like me, isn’t it? I’m so impressed! I use ElevenLabs to make my voiceovers so that I don't have to do the tedious work of reading and recording and be careful about what I speak.

I'm a writer you know! I love writing and not speaking :D