Write2Sell: Retain Paid Subscribers

The top 3 must-do activities which most writers overlook (and struggle retaining their existing subscribers)

Let’s talk about one of the most overlooked aspects of a paid newsletter: retention.

Getting new paid subscribers gets you overexcited, but here’s the reality: not everyone will stay.

From what I've seen, the average retention rate for paid subscriptions after 12 months is around 60%. Some people will leave, and that’s okay.

It’s part of the game.

But with the right strategies, you can retain more members, build a loyal community, and even grow your revenue from your most loyal fans.

So far I have an above Substack average paid members growth rate and above Substack average retention rate at 6 months.

I know, I know…it’s far too early to make decisions on that, but it makes me feel good seeing I’m above average.

Your paid subscribers aren’t just readers. They’re your true fans.

These are the people most likely to buy from you again.

Don’t just think about retaining them.

Think about how you can offer even more value. Make their experience with you not just memorable. Make them develop emotional attachment.

The more you listen and respond to their needs, the more they’ll trust you.

And the more likely they’ll be to stick around and buy more from you.

Here’s a list of top 3 focus areas which will grant you a higher retention.