Write2Sell: Sell Without Selling (The Writing Formula)
How to sell without selling - the way people actually love to be sold to? Steal my writing formula to never ever have to sell again.
Are you fed up with sales funnels?
I am.
I can’t remember when was the last time I actually enjoyed being in one…
Yes, there are enjoyable sales funnels.
Those that I fall in love with.
Those who make you buy even if you don’t have the need (yet).
Have you seen one? I did. And I loved it!
What sets them apart?
One thing: you’ll never call this email a sales email.
Because it’s not selling.
It’s something else…
What I know from my 18+ years of building services on subscription, is that people get “exhausted” if you try to constantly sell.
You can call it “fatigue”.
I keep getting promotional emails to upgrade my subscription. It’s always a now-or-never offer, a life-or-death matter. Seriously!
The problem?
People can get a certain number of sales messages before they decide to leave.
How many?
The threshold is personal.
And it’s not important.
What’s importnat is that you can’t sell to one person unlimited times. Even if you’re selling different offers. If they never bought from you, they’re up to leave on the very next sales email.
So, how do you sell your offer without selling?
The way that makes people fall in love?
Simple.
Don’t sell.
Do this instead.
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